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Proposal for xProductions

AI Multichannel Prospecting System for xProductions.

A multichannel prospecting system that puts qualified agency and brand conversations in front of you every week, run by me or handed over to you, so you spend your time closing and making films, not chasing.

Issued August 27, 2026 Valid until September 26, 2026 Ref prop-05dac6d9
Executive Summary

The 90-second brief for your colleagues

Paul walked me through how xProductions and xHealthcare find work today: around 80% healthcare, no active outreach to agencies and brands for years, and 10 to 20 hours a month of founder time on a HubSpot setup running on three-year-old domains. I replace that with a multichannel system, email plus LinkedIn, on fresh sending infrastructure, with every existing client and VIP on a Never Contact list from day one.

The problem

What's slowing your growth.

Before implementing any solution, the problem has to be clear. Here's what came out of our call.

01

Two markets, one of them silent

Around 80% of the work comes from healthcare, and the non-healthcare side, xProductions, has had no active marketing for years. The advertising agencies and brands you built the company on have not heard from you, and the ones that have never worked with you have no reason to think of you.

02

10 to 20 founder hours a month on outreach admin

Writing and testing the emailer, importing and cleaning data, then 10 to 20 HubSpot tasks every morning: 10 to 20 hours a month of your time, on the same domains and mailboxes for three years, with open rates dropping year on year. And it stops entirely the moment you are on a shoot.

03

Feast or famine, and 80% commercial

Quiet spells like the summer mean worry instead of work, and you are 80% commercial, 20% creative when you want at least two days a week on your own films. Without a steady inflow of new conversations, you cannot bring on the extra producer that would free that time.

04

Three agencies short: 30 to 90k a year

You said three or four more agencies using you sporadically would more than make up what was lost. At your typical 10 to 30k per job, three agencies placing one brief each a year is 30 to 90k, before a single 50 to 150k large job. Today that revenue sits at zero because nobody is asking them.

The solution

How I solve it.

Here's how I address each of the points above.

01

Both markets, VIPs untouchable

Two campaign tracks: UK advertising agencies and brands first, healthcare agencies that still do not know you when you decide. Your exported client and VIP contacts go into a Never Contact list before the first send, across email and LinkedIn, so no existing relationship ever gets a cold message.

02

Fresh infrastructure, zero admin

Separate sending domains and warmed mailboxes so your main domain is never at risk, lists scraped, scored, enriched and verified, sequences written in your voice and checked line by line by a human before anything sends. The morning HubSpot routine and the monthly emailer disappear from your week.

03

A pipeline that runs while you shoot

Email and LinkedIn sequences run continuously, on a shoot day or a quiet week alike, and every interested reply is surfaced instantly. A steady flow of new conversations is what makes the quiet spells bearable and the extra producer affordable, so the two days a week on films become real.

04

15 in 60 days, guaranteed

Opportunities: 15 qualified opportunities within 60 days of launch. Meetings in your calendar: 15 qualified meetings, attended, in the same window. Miss the number and I keep working at no extra cost, or you get your money back. One agency at your typical 10 to 30k covers the whole three month engagement; three is the roster you described.

The system

Concretely, step by step.

Email infraICP matrixTAM mappingIntent signals
01DEFINE

Define ICP + offer

Company size · Location · Industry · Decision-maker titles · Tech stack

02SOURCE

Scrape the market

Skip signals
Optional

Signal detection & monitoring

Website visitorsRecruitmentJob changeTech stack changeCompetitor engagementFunding raisedProduct launchRecent news

Layered onto the list, or used to find the accounts the list missed.

03SCORE

Lead scoring & prioritisation

04TIER

Tier 1

Fits the ICP, carrying a live signal.

Tier 2

Fits the ICP, no signal yet.

Tier 3

Partial fit.

Unqualified

Out of ICP

Never enriched, never contacted.

05ENRICH

Waterfall contact enrichment

Tiers 1 to 3 only. The decision-maker, their email, their LinkedIn URL.

06VERIFY

Email verification

Each address tagged good, risky or bad

07PERSONALIZE

AI icebreakers

From their website, context and signals. Nothing invented.

08ROUTE

Channel routing

09LAUNCH

Multichannel

Email and LinkedIn profile both found.

Email only

Email found, no LinkedIn profile.

LinkedIn only

Profile found, email unusable.

10RESULT
CalendlyConfirmed
Marc DelaunayCEO · Vantor Systems
Fri · 11:3030 min
meet.google.com/dxh-pktw-mns
QUALIFIEDCampaign 1 · Step 2A
CalendlyConfirmed
Elena BrandtCreative Director · Norvalis
Wed · 14:3030 min
meet.google.com/jvr-bcat-pwq
QUALIFIEDCampaign 2 · Step 1
CalendlyConfirmed
Thomas ReissVP Engineering · Kestrel Group
Tue · 09:0045 min
meet.google.com/qkm-tzfd-hra
QUALIFIEDCampaign 1 · Step 3B

The system puts meetings with your target prospects in your calendar.

Why us

Why LUNIFAI.

Full execution, not homework

Nothing here depends on you finding time between shoots: I build the lists, write the copy, handle every reply and booking, and you only appear to close. If you would rather own the machine, the built-and-handed-over option comes with recordings, SOPs and four weeks of coaching.

Email plus LinkedIn, not one channel

A single channel halves your surface area. A fresh email infrastructure plus LinkedIn sequencing on your own profile, connected without sharing a password, doubles the chance your message reaches the right person at the right moment.

Production-specific proof

All three case studies in this proposal are media production companies. The positioning, the angles, and the sequencing are already calibrated to an industry where the buyer only moves when a brief is on the desk.

Private, not public

You said public posting feels too salesy and you would not want your VIPs to see it. Cold email and direct LinkedIn messages are invisible to everyone except the recipient: no feed, no followers, no optics risk, and your VIPs are on the Never Contact list anyway.

Scope of Work

Scope of work and deliverables.

Onboarding and system implementation

Month 1
  • Onboarding calls and tool setup
  • ICP, angles and priority segments defined
  • Domain and mailbox purchase and warm-up
  • API access and integrations configured
  • Dedicated project Slack channel set up
  • Account sourcing, ICP scoring and contact enrichment
  • Every email verified before the first send
  • Sequences and A/B variants written
  • AI personalised openers generated
  • Email / LinkedIn routing by data quality
  • Custom CRM and pipeline tracker
  • Custom dashboard and funnel tracker
  • LinkedIn campaigns live, week 2
Scope of Work

Scope of work and deliverables.

Activation and optimisation

Months 2 and 3
  • Email campaigns live, week 4
  • Continuous optimisation of angles, lists and sequences
  • Reply rate analysis and scaling of the winning angle
  • New angles the moment one stops working
  • New lists and new segments as testing dictates
  • Analytics and dashboard kept current
  • Strategy call every two weeks (30 min)
Scope of Work

Scope of work and deliverables.

What I run for you

Throughout
  • Every reply worked, positive and negative
  • Interested prospects followed up until they book
  • Booking and calendar management
  • Reschedules and no-shows handled
  • Instant notification of every meeting booked
  • Your only job: show up to the call and sell
Timeline

Milestones and timeline.

Here's the sequence of phases after signing.

Month 1 Onboarding and system implementation
Months 2 and 3 Activation and optimisation
Throughout What I run for you
01
Week 1

Onboarding, ICP and offer. Domain purchase and mailbox warm-up begin.

02
Week 2

Lists, ICP scoring and sequences. LinkedIn outreach starts.

03
Week 3

Warm-up and QA. Sequences loaded, tested, validated.

04
Week 4

Email campaigns live. Positive replies worked in real time.

The Guarantee
Each done-for-you option carries its own guarantee, measured over the 60 days after the campaigns go live (about 90 days from signing, since new domains need roughly three weeks of warm-up first). Opportunities: at least 15 qualified opportunities. Meetings in your calendar: at least 15 qualified meetings, attended. If the number is missed, I keep working at no additional cost until it is reached, or refund the monthly payments if you prefer.
Ways of Working

What working with me looks like.

Step What happens Why it matters
01Onboarding and technical setup I configure all your tools to best practice, in your name. Operational from day one, and the infrastructure belongs to you.
02A review every two weeks A 30 minute call every two weeks: leads generated, meetings booked, and what changes next. I handle the day to day of replies and booking, so we don't need to meet every week.
03Weekly sprint I work on your campaigns every week and every opportunity lands on Slack in real time. The goal is to minimise meetings. You pay me to save time, not to spend it.
04Simple communication We talk in a shared Slack channel, Monday to Friday (11am-6pm CET). Already have a workspace? We use Slack Connect. Otherwise I invite you into mine.
05Feedback loop I iterate on the campaigns independently. Your only priority is closing. Changes are posted in the Slack channel once a week for review.
06Maintenance I maintain all your campaigns and the systems already in place. No maintenance worries and no extra fees.
Software

Software and platforms.

Monthly cost at your expense
200 GBP to 300 GBP

Depending on sending volume; the strategy here is quality over quantity. Subscribed in your name, billed to you directly by each provider, never marked up.

Tool Role in the system Monthly cost
Zapmail Domains and mailboxes $75
Instantly Warm-up and email sequence sending $97
AnyMailFinder Email enrichment 46 CHFannual plan, 552 CHF for 24,000 credits, 12 month commitment
HeyReach LinkedIn channel $79
OpenRouter AI personalisation $15 to $20
n8n Orchestration and alerts $24
Airtable CRM and pipeline tracking Included
Monthly total Roughly 290 USD plus 46 CHF at today's rates, about 250 GBP. Billed to you directly by each provider, in your name, never marked up. about 250 GBP
One-off purchase
Domains (7) Dedicated sending domains, in your name $91
MillionVerifier Every email verified before first send $49
Total at launch Payable once, at launch. $140

Sourcing and scraping tools, LinkedIn Sales Navigator, Clay and the prospecting databases, are on me and do not appear in this table. You only pay for the infrastructure you own.

The options

Three ways to get it, your call.

Same system, same lists, same never-contact protection for your existing clients. The difference is who runs it once it is live, and for how long.

Just click the option you want above and the investment breakdown on the next page adjusts to match.

Investment

Your investment.

Monthly investment · Meetings in your calendar
£3,000/mo
Month 1On signature £3,000
Month 230 days £3,000
Month 360 days £3,000
The guarantee: Each done-for-you option carries its own guarantee, measured over the 60 days after the campaigns go live (about 90 days from signing, since new domains need roughly three weeks of warm-up first). Opportunities: at least 15 qualified opportunities. Meetings in your calendar: at least 15 qualified meetings, attended. If the number is missed, I keep working at no additional cost until it is reached, or refund the monthly payments if you prefer.
Investment

How the three months work.

The minimum engagement is three months. That time is what it takes to get inside your business, set the systems up, iterate and optimise the campaigns. Here is how it runs.

Month 1

Onboarding and setup

Month one starts on the day of signing and includes your first onboarding session, where I configure your tools and automation platforms. I handle authentication and access sharing (2FA and the rest) so you are operational from day one. You are then added to your Slack channel, we run a second onboarding session to go through your targets and your offer in detail, and the regular sprints begin. In parallel, the domains and mailboxes spend three weeks warming up.

Month 2

Review and more sprints

Month two starts thirty days after your first payment and opens with a detailed review of progress. From there we run another four sprints.

Month 3

Into the rhythm

Month three and beyond run at the same rhythm, with the weekly sprints and the review call every two weeks.

LUNIFAI
Terms

Contractual Terms.

Proposal for xProductions · AI Multichannel Prospecting System

01Purpose

LUNIFAI provides automation, integration, AI development and low-code/no-code services. The detail of the deliverables is set out in this proposal.

02Choice of option

This proposal contains three options: Opportunities, Meetings in your calendar, and Built and handed over. The Client selects one on the proposal page or in writing, and that selection determines the scope, the invoicing and the guarantee applicable for the whole engagement. Moving from Opportunities to Meetings in your calendar is possible at any monthly renewal, at the Meetings rate, with nothing rebuilt.

03Obligations

LUNIFAI undertakes to apply the means necessary to perform the engagement properly and to inform the Client promptly of any blocker. The Client provides the necessary materials, approves deliverables within the agreed times, and pays the amounts due on the agreed terms.

04Existing relationships

Before the first send, the Client provides an export of the contacts and domains that must never be contacted (existing clients, partners, live conversations). LUNIFAI loads it as a Never Contact list across every channel and keeps it updated on request. Nobody on that list receives a message from the system.

05Liability

LUNIFAI acts as an integrator of third party solutions (n8n, Airtable, and others). It is not responsible for bugs in or limitations of those tools. Its liability is limited to an obligation of means, save for gross negligence. Closing the sale is the Client's responsibility alone.

06Tools and third party costs

Software, domain and API costs are borne by the Client, subscribed in the Client's name, and carry no margin for LUNIFAI. The detail and order of magnitude of those costs are set out in this proposal; they usually amount to 200 to 300 GBP per month depending on volume. Campaigns and services are suspended if an invoice remains unpaid beyond 30 days.

07Payment

Opportunities option: 2,400 GBP per month for three months, being 7,200 GBP for the commitment period. Meetings in your calendar option: 3,000 GBP per month for three months, being 9,000 GBP for the commitment period. In both cases the first monthly payment is due at signature and the following two at 30 and 60 days, on the schedule set out in this proposal; beyond the three months the engagement continues month to month at the same rate. Built and handed over option: 8,000 GBP, due in full at signature, for the eight week programme. Payment terms: 14 days from invoice. All amounts are stated excluding tax. The first month covers building the system and the infrastructure, which remain the Client's regardless of the outcome of the engagement, refund included.

08Guarantee

Each done-for-you option carries its own guarantee. Opportunities option: LUNIFAI guarantees a minimum of 15 qualified opportunities within 60 days of the campaigns going live. Meetings in your calendar option: LUNIFAI guarantees a minimum of 15 qualified meetings, attended, within 60 days of the campaigns going live. Because cold email domains need roughly three weeks of warm-up before sending at volume, the 60 days are measured from the full multichannel launch (email and LinkedIn running together), not from signature. If the guaranteed number is not reached by the end of that period, the Client chooses: either LUNIFAI keeps running the campaigns at no additional cost until the number is reached, or all monthly payments made under the engagement, months one to three, are refunded to the Client in full. In both cases the infrastructure built and the tools subscribed in the Client's name remain the Client's. The Built and handed over option carries no numeric guarantee. Any delay or interruption attributable to the Client suspends the measurement period for its duration. The guarantee applies provided that:

  • The ICP and offer architecture work is done in week 1.
  • Copy and angles are approved within 48 hours. Copy sitting in an inbox is a campaign that isn't sending.
  • LUNIFAI's copy is what goes to market. The Client may write their own version, which LUNIFAI will gladly A/B against its own.
  • Booked meetings get attended, by the Client or by a colleague, but somebody takes them.
  • The Client answers within 24 hours when a prospect asks something only they can answer.
  • On the Opportunities option, interested replies are answered by the Client within one working day.
  • Sending accounts, domains and access are provided at onboarding, and campaigns are neither paused nor restricted.

09What voids the guarantee

Two things void it: refusing the work on angles and offer, and overruling LUNIFAI's copy. In either case LUNIFAI still builds and runs the whole system, but the guarantee falls away and the monthly payments cease to be refundable.

10Definition of a qualified opportunity

An opportunity is qualified when all of the following are true:

  • ICP match: the contact's company matches the ideal client profile defined together at onboarding (advertising, creative or healthcare marketing agencies and brands, company size and geography, United Kingdom first).
  • Decision authority: the contact is a decision maker or directly influences the buying decision (founder, managing director, creative director, head of production, marketing director, producer), or holds the role the Client normally sells to in a company of that type.
  • Genuine interest: the contact has replied expressing explicit interest in discussing a film or video production project, pricing, the showreel or a collaboration.
  • One opportunity per company is counted, and nobody on the Never Contact list counts.

11Definition of a qualified meeting

A meeting is qualified when all of the following are true:

  • ICP match: the attendee's company matches the ideal client profile defined together at onboarding (advertising, creative or healthcare marketing agencies and brands, company size and geography, United Kingdom first).
  • Decision authority: the attendee is a decision maker or directly influences the buying decision (founder, managing director, creative director, head of production, marketing director, producer), or holds the role the Client normally sells to in a company of that type.
  • Genuine interest: the prospect has explicitly accepted a scheduled meeting to discuss a film or video production project, pricing, the showreel or a collaboration, and that meeting is in their calendar.
  • Attendance: a no show does not count, and only one meeting per company is counted. If a prospect who missed one is rescheduled and attends, it counts. If it is the Client who does not attend, the meeting still counts. Nobody on the Never Contact list counts.

12Continuing beyond three months

On the two done-for-you options, at the end of the three month commitment the engagement continues month to month at the same rate, and either party may end it on 30 calendar days' written notice. No new quota is guaranteed on continuation months: the actual numbers from the period just ended are what decide.

13Termination

During the three month commitment: if the Client cancels without cause after signing, the services already performed are due together with a fixed indemnity of 30% of the amount remaining on the commitment period. From the fourth month, either party may end the engagement on 30 calendar days' written notice, with no penalty or indemnity. On the Built and handed over option, the fee covers the eight week programme and is not refundable once the build has started.

14Ownership

Deliverables are licensed to the Client for exclusive use upon payment. Domains, mailboxes and tool accounts are subscribed in the Client's name and belong to the Client. Recordings and SOPs produced during the build are the Client's to keep. LUNIFAI retains its methods, its tooling and its technical structures.

15Governing law

This agreement is governed by Swiss law. Exclusive jurisdiction: the courts of the Canton of Geneva.

Confidentiality

Confidentiality Clause.

In the course of performing this contract, the Parties acknowledge that confidential information may be exchanged, in particular of a commercial, technical, financial, strategic, organizational nature or relating to know-how.

01Definition

Confidential information means all information, of any nature whatsoever, communicated in writing, orally, or by any other means, identified as confidential or whose confidential character reasonably flows from its nature or from the circumstances of its disclosure. This includes in particular: client data, internal documents, source code, software architectures, processes, mockups, databases, as well as any information relating to the activities, projects, or working methods of either Party.

02Obligation of the Parties

Each Party undertakes to: not disclose the confidential information to third parties without the prior written agreement of the other Party; use the confidential information solely for the purposes of performing this contract; take all necessary measures to ensure the protection and confidentiality of said information, at least equivalent to those it applies to its own sensitive information.

03Exclusions

The obligations under this clause do not apply to information: that has fallen into the public domain without breach by the receiving Party; already known to the receiving Party before its disclosure by the other Party; whose disclosure is required by law or by a competent judicial or regulatory authority (subject to informing the other Party beforehand to the extent permitted by law).

04Duration

The confidentiality obligations under this clause shall remain in force for a period of five (5) years from the signing of this contract, including in the event of termination or non-execution of the project.

05Applicable Law and Jurisdiction

This clause is governed by Swiss law. Any dispute relating to the interpretation or performance of this clause shall be submitted to the exclusive jurisdiction of the courts of the Canton of Geneva, subject to a prior amicable settlement between the Parties.

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By LUNIFAI
Lukas Yu Manwaring
Lukas Yu Manwaring signature
Founder · LUNIFAI · August 27, 2026
By xProductions
Paul Thomas
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